IBM has been reworking WebSphere Portal themes for a long time now. The feedback I get on themes in Portal 7 is they are too complicated, too slow, and not well documented. With WebSphere Portal 8, IBM is addressing these concerns with a new theme architecture. IBM is touting the new theme as very modular, which should lead to a flexible framework that improves download times and minimizes the number of requests going from the browser to the server.
In my last post about Managed Pages, I said that I had received some errors when creating a page. I had built a blog page and wanted to include a tag cloud on that page. When I dragged the Tag Cloud portlet to the page and saved my changes, I received the following messages:
Apparently, I was missing some Dojo files that were needed for the tag cloud. After looking into this, I figured out the default theme must not have been quite right. I looked at the page properties and noticed a theme profile select box. When I clicked on that entry, I found that I had a choice of several profiles:
I changed the profile to Full and saved the page again. This time, I was able to save my page with the Tag Cloud portlet. So why would the profile matter?
A theme profile is one mechanism IBM implemented to improve load time. A profile loads modules that the theme designer designates from the list of available modules. Modules are part of the new module theme framework. So a theme profile can load all modules (i.e. Full), or the profile can load selected modules based on the needs of the page.
If you don’t need the entire Dojo library, for example, you can create a theme profile that loads only those modules you do need. The Portal documentation contains a list of modules supplied by IBM and you can create your own modules. By choosing only the modules your page absolutely needs, you can skinny down the overall theme, improving load times.
You can learn more about the module framework here. While its too early to tell if IBM finally has a workable, modern theme, this new module framework certainly looks very promising.
Turns Out Companies Are Investing in Social Media
Wed, Dec 4th 2013 12:14p Michael Porter Google’s Wildfire commissioned a study on the How Brands Staff and Budget With Social. It’s far too long for me to replicate but here’s a couple nuggets:
There’s a lesson here and it’s that social media has become a defacto part of corporate life and interactions with customers. See the whole info graphic here. [read] Keywords: enterprise
Dreamforce: Move Marketing from a Cost Center to a Profit Center
Fri, Nov 22nd 2013 8:15a Mark Polly Well Dreamforce 13 was a whirlwind and I’m glad to be home. The final session I attended was delivered by Sungard’s VP of Marketing, Christine Nurnberger. While the title of the session said something about Marketing Metrics and ROI, it really was about how Ms Nurnberger transformed Sungard’s marketing efforts over the last 18 months. While I was hoping to learn what metrics she used and how she calculated their ROI, I took away more important information than that.
My [read] Keywords: network
Dreamforce: Developing for Google Glass
Thu, Nov 21st 2013 12:15p Michael Porter Maximiliano Firtman, author of the O’Reilly book, “jQuery Mobile” presented on some basics around development. It was less a look at the development tools and more a look at the options for development and the paradigm you take into account. He’s a a “Google Explorer” and has a chance to muck around with the Glasses for a bit.
It’s not the Get Smart phone shoe as a phone. It’s about a variety of tools like Google Glass, Sony [read] Keywords: apple
Dreamforce: ExactTarget Marketing Cloud Social Roadmap
Wed, Nov 20th 2013 6:18p Mark Polly Patrick Stokes, VP for Product Management at Salesforce provided highlights of the social roadmap for their Marketing Cloud. The following are the four areas that are the focus of the roadmap:
The social tools in the Marketing Cloud include Radian 6, Buddy Media and Social.com. These tools are integrated with ExactTarget to provide an overall platform for marketing. As an example, they are tying Social Advertising available through Social.com into the Jour [read] Keywords: facebook
Dreamforce: Marketing Technology Landscape
Wed, Nov 20th 2013 2:18p Mark Polly Brian Andersen (LUMA Partners) and Robin Bordoli (Marketo) gave a great presentation on the Marketing Technology Landscape. This area is to broad to get into details in one hour, so they presented an overview of the market and then suggested the following three tactics to cope with the vast amount of change going on:
Accept that buyers are in control – it used to be that the buyers contacted the seller well in advance of a sale and the sales team took over to convert that buyer into a c [read] Keywords: network
Dreamforce: YAHOO! CEO Marissa Mayer Keynote
Tue, Nov 19th 2013 7:18p Michael Porter They started off with a video of Leviev Diamonds and how they use Saleforce. The following interview includes a story about a diamond heist. They used the data in Salesforce to document the loss to the police.
Mark Benioff also interviewed the CEO’s of Men’s Warehouse and Whole Foods. Honestly, that’s quite the list of CEO’s to come to a tech conference. It includes the CEO’s of HP, YAHOO!, Leviev Diamonds, Facebook, Men’s Warehouse, and Whole Foods. [read] Keywords: community
Dreamforce: Managing Social Conversations with Buddy Media
Tue, Nov 19th 2013 5:18p Mark Polly Barbara Meskin from Jim Beam presented how that brand learned how to engage customers through social media on a global scale. The journey that she decribed included the following steps over two years, although these things were not done linearly all the time:
Social Audit – here they had to figure out what they had and how social media was used across the world. They found 28 Facebook pages, all with inconsistent message, inconsistent branding and multiple personalities
Stakeholder Al [read] Keywords: facebook