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Latest 7 Posts
Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 55
Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 24
Digital Transformation: Crafting a Vision for Change
Wed, May 11th 2016 22
Vision Best Practices with Digital Transformation
Thu, May 5th 2016 18
A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 17
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 17
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 17
Top 10
Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 55
Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 24
Digital Transformation: Crafting a Vision for Change
Wed, May 11th 2016 22
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 19
Vision Best Practices with Digital Transformation
Thu, May 5th 2016 18
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 17
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 17
A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 17
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 16
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 13




Recent Blog Posts
55
Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 9:29a   Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. For more and more organizations, digital transformation is the process that drives customer experience advancement. Digital transformation is a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and to ensure the business is attuned to its m
24
Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 2:04p   Kate Tuttle
Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant revitalization and renewal. The path has two levels: one populated by companies that choose to pursue excellent customer experience
22
Digital Transformation: Crafting a Vision for Change
Wed, May 11th 2016 9:40a   Kate Tuttle
Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations? Simply put, they must create products and services that have value. Meeting customer expectations gives a company’s products more value. However, companies must be aware – from the top down – how to create that value, a
18
Vision Best Practices with Digital Transformation
Thu, May 5th 2016 10:21a   Michael Porter
Vision comes up a lot and I’ve had many chances over the years to work with companies in defining their digital vision.  There are a variety of ways to go about it but regardless of what tools you may use, here are a few things I would suggest: 1. Align Your Digital Vision to Company Strategy Every company should have a strategy.  It should have a niche and a way in which it intends to compete. Company executives usually set and communicate the strategy although you’d be surprised
17
A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 12:19p   Mariana Huber
Join Perficient and Graybar for a fireside chat at the 2016 Gateway to Innovation Conference in St. Louis on: Wednesday, May 11, 2016 | 10:45 Breakout Session | Room 240, 2nd Floor America’s Center Convention Complex | America’s Ballroom, 220 Complex – 2nd Floor 701 Convention Plaza, St. Louis, MO 63101 Graybar CIO David Meyer and Mike Porter will be discussing customer centric IT Trends inspired from Forrester’s 2016 Predictions, “With digital now reaching deeper int
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Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 8:00p   Kate Tuttle
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on through the maintenance of loyalty surrounding that product. Simply put, business success in a digital age re
17
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 3:00p   Kate Tuttle
My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement.  We need to be sav
16
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 7:44a   Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of Forrester Research described it this way: “More than any other factor, customer experiences determine whether companies thrive and profit, or struggle and fade.” The result is that CX
13
Digital Transformation in Life Sciences
Thu, Apr 21st 2016 12:55p   Michael Porter
Marin Richeson seems to be on a roll in the Life Sciences blog with multiple topics on the implications of digital to Pharma.  I’ve talked to more than one Life Sciences firm who is rethinking their entire approach to customer experience and moving towards addressing a full journey.  What makes it more fun for these firms is that they need to address a digital channel and do it globally with many different consumers. Anyway, take a look at a few articles I find interesting. 30 Examples o
19
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 8:53p   Michael Porter
I read an article on CMO.com about a variety of marketing execs highlighting the needs to move to a digital experience.  Now this was from the recent Ad Age Digital Conference so keep in mind that the main focus is still on ads but at least it’s on ads that provide an experience.  In reality, a digital experience would include much more than that like: Useful content rather than just ads collaborative sites to gain information and answer questions (relevant to some but not all of you)




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