IBM recently published a new presentation on their mobile strategy for social businesses. This presentation is a comprehensive look at the available IBM mobile technologies across their broad spectrum of systems, including WebSphere Portal, Lotus Notes, Domino, IBM Connections, Sametime, Sterling Commerce, Cognos and Coremetrics.
IBM has a three prong strategy when it comes to mobile:
Extend & Transform – extend existing systems to mobile devices to create new business opportunities
Build & Connect – build mobile application and connect them to backend systems
Manage & Secure – manage mobile devices and provide secure access to my business
While many vendors are specializing in one of these areas, IBM offers strong solutions in all three areas. As mentioned, many of their core solutions have already been extended to mobile devices. They have native apps for Connections, Sametime, Symphony, Notes Traveler, and Cognos nicely on many devices. You can extend and enhance WebSphere Portal, Sterling, Cognos and Coremetrics as well.
On the manage & secure front, their recent acquisition of BigFix brings the IBM Endpoint Manager for Mobile Devices product, which became available in March. They also have IBM Lotus Mobile Connect which adds more security to devices running Sametime, Connections and Lotus Notes Traveler.
IBM is also introducing a new Mobile Application Center which allows companies to implement a private app store for their devices. The Mobile Application Center will support apps from different sources and deliver to both iOS and Android devices.
Finally, they have the build side covered as well. IBM Worklight now provides native apps for a variety of mobile platforms and makes creation of those apps easier. They also have XPages mobile for Domino, WebSphere Portal Mobile Accelerator, Web Experience Factory, and WebSphere Portal Mobile Experience.
Anemic IT Growth or Budgeting Shift?
Mon, Nov 17th 2014 3:18p Michael Porter ZDNet reports on a recent Gartner report of 2015 IT budgets. They call it, “IT Spending for 2015 Anemic amid Digital Shift.” Here’s the breakdown on who creates vs who approves the IT budget.
I don’t interpret it quite this way. Yes, IT budget growth is anemic but there’s on telling piece of information in the ZDnet article
The upshot: Spending on digital innovation will be funded outside of the IT budget.
So yes, spending is anemic within [read] Keywords:
Digital Transformation is All Around Us…Again.
Tue, Nov 11th 2014 8:19a Mark Polly The phrase “Digital Transformation” has re-emerged as a new phenomenon. Google tells me there are 49 million (49,000,000) search results for the words Digital Transformation.
First, why do I say it is a phenomenon? It seems that many of our leading think-tanks are talking about digital transformation. Here are some examples:
Earlier this year, MIT Sloan Management Review posted this article: The Nine Elements of Digital Transformation
Forrester is predicting that in 2015 [read] Keywords: collaboration
Drug or Drug Device Portals
Thu, Oct 23rd 2014 10:12a Michael Porter Eugene Sefanov has a nice post on the value of a patient portal for those who use a specialty drug or drug device. He goes into some detail on the possible use cases with that kind of portal. I like the approach he takes. Just being prescribed a drug doesn’t mean you are going to get the right outcome. Anything you can do to ensure the patient has all the support he or she needs will improve that outcome.
An effective way to provide patient support is through a portal that is sp [read] Keywords: collaboration
Dreamforce: Community Cloud for Healthcare
Tue, Oct 14th 2014 10:15p Mark Polly All this week I’m at Dreamforce, the annual Salesforce conference. Salesforce has come a long way with their platform and they’ve recently introduced Community Cloud. Community Cloud is an evolution of their portal product and includes many features that we see in other enterprise-class, horizontal portals.
We are seeing a lot of interest in portals from our healthcare clients. At Dreamforce, I attended a session on using Salesforce Community Cloud in healthcare. I blogged [read] Keywords: community
Successful Partner Communities with Salesforce
Tue, Oct 14th 2014 12:18p Mark Polly Zero Motorcycles needed a way to consolidate multiple partner facing systems into a simplified user interface, track sales and monitor participation programs and automate workflows. As we’ve seen from other customers, partners had to login to multiple systems. Using Community Cloud, Zero was able to provide one interface for the partners to login into and get information and process leads and improve sales.
Zero’s original model was B2C, thinking that consumers would order electri [read] Keywords: collaboration
Creating Customer Happiness with Salesforce Communities
Mon, Oct 13th 2014 3:12p Mark Polly Community Cloud is Salesforce’s newest and fastest growing cloud (until tomorrow). IDC has seen a huge jump in using social media to communicate with customers and respond to customer inquiries. The top 3 technologies that are planned to be used include discussion forums, public social networks, and online communities, which is where Community Cloud comes in.
Constant Contact, an all-in-one marketing platform, has over 600,000 small business customers. Constant Contact us [read] Keywords: administration
Content Marketing is Inherently Flawed?
Fri, Oct 10th 2014 11:12a Michael Porter In the past week I’ve either read or listened to two heads of global marketing for two well known brands. Both had a similar story with different sides of the same coin. Both had a message that dealt with Marketers having to forget about telling their brand story and go with what customers want to hear. The first was a session about leveraging social data with Michelle Lapierre who is the Sr. Director of Customer Experience at Marriott Rewards. The second is an article at cmo.com dis [read] Keywords: facebook
Why Do Contextual Ads Fail
Tue, Oct 7th 2014 3:12p Michael Porter I’ve blogged about the personalization failure before. Now it looks like others are catching on to the ultimate failure on their part………… even as they harvest huge amounts of private information about us. This article in ComputerWorld outlines the issues. The author Mike Elgan hits the topic of privacy quickly and never lets it go:
Companies like Google, Facebook and Amazon violate our privacy in order to show us relevant ads. So why do their ads miss the mar [read] Keywords: facebook