As a business technology leader, you’ve probably been scratching your head over how to use Twitter for quite some time now, and perhaps you’ve already taken the dive into it and launched a corporate-named profile, connected with some customers and fans and begun sharing relevant content. But if you’re expecting Twitter to become useful for your employees in their day-to-day interactions with their co-workers, think again.
“We are not focused on internal (corporate) communications at all.”
Dick Costolo, CEO Twitter
That quote comes this week from Dick Costolo (@dickc), who has been Twitter’s CEO since 2010. Recently, his thoughts on the future direction of Twitter and its use for businesses and within businesses have been widely covered by media outlets. One of the latest stories covering his thoughts about Twitter for use in social business efforts in the enterprise caught my attention. This past Monday in a meeting with Wall Street Journal editors and reporters:
Enterprise service providers require a high degree of user authentication. That sort of control isn’t part of the Twitter platform or philosophy, according to Costolo. He said the company has no intention of forcing users to reveal their identities, which is a basic condition for operating in a corporate environment.
- CIO Journal, Wall Street Journal
I believe this decision makes sense, given Twitter’s desire to remain the open and “free speech” social network – unlike Facebook and Google. However, it leaves a large opportunity open in the enterprise market, which is becoming increasingly attracted to the benefits social business collaboration and social business technologies. This opportunity is being snagged up by the likes of Yammer, Jive, NewsGator, and others that mimic the micro-blogging benefits of Twitter mixed with the document and knowledge sharing organization of the likes of SharePoint and IBM Connections.
These social business tools are positioned well considering the current opportunity in enterprise IT.
Global enterprise IT spending is projected to total $2.7 trillion in 2012. This represents a 3.9% increase from 2011 spending of $2.6 trillion. According to the report the three hottest areas of Enterprise IT spending will be focused around cloud computing, social networking and mobile technology. (Gartner)
Costolo goes on to say that by allowing these other companies to cover the enterprise social business markets with their technologies, Twitter is now able to laser focus on “one crucial corporate function– marketing and advertising – which he said is going very well.”
But Don’t Stalk Me
Fri, May 10th 2013 6:21a Michael Porter Back in March, I mentioned a Global Survey Oracle did on customer experience. That’s been a hot topic of late in my world. As part of that survey, they continue to build off of the nuggets of information found in that survey. Emil Fernandez pointed me to an update on that survey that includes a video on millenials and how they wish to engage or be engaged. The short video highlights a few way they would prefer to engage. I found it hilarious that at about 45 seconds, one teenager say [read] Keywords: oracle
Portal Beauty and the User Experience
Thu, May 9th 2013 6:18a Michael Porter Dr. Marci Stochak-Chavez just posted an article on our health blog somewhat related to yesterday’s post. She focuses on whether beauty is in the eye of the beholder for a portal. In here article, she references a design a portal challenge in New York City. This challenge pushes contestants to create a nice interface while also using key standards like the Blue Button and the Direct Protocol to transmit medical records.
Dr. Marci makes one quote it’s easy to agree with.
I be [read] Keywords: interface
If You Build a Patient Portal Why Won’t They Come?
Wed, May 8th 2013 6:21a Michael Porter Joe Jacobellis, a member of the Design Experience team at a client pointed out this interesting article about patient portals by Steve Wilkins. It’s titled, “If You Build a Patient Portal Why Won’t They Come?“ Before you read it, let me give you some history:
The Affordable Care Act mandates that all patients have access to their medical record (lab test, allergies, discharge instructions, etc.)
In various stages, hospitals and clinics need to give you electronic acc [read] Keywords: community
Salesforce Communities: The Portal is Dead…Long Live the Portal
Thu, May 2nd 2013 6:18p Axel Newe Today Salesforce.com announced its long awaited release of Communities, which in Salesforce’s own words ended the era of legacy portal software. These are heady words, but Salesforce may have actually created something that is taking the portal concept into a different direction. The motor that is driving Communities is Chatter, Salesforce’s social collaboration platform. Salesforce.com used to have distinct offerings for Partner and Customer portals. With Communities, Partners, [read] Keywords: collaboration
Gartner Keynote: Don Norman on emotion
Wed, May 1st 2013 4:18p Jonathan Distad Don Norman is well known cognitive scientist who has spoken and written extensively on emotion and design in everyday things. Today he is speaking at the Gartner Portal, Content and Collaboration Summit in San Diego. He talked about how why and how emotions drive our decisions and our behaviors. Something that we all know is important but in IT we often focus on the function and too little on the emotion.
Employees are people. If they are seen as a cost center that is a missed opportunit [read] Keywords: collaboration
Gartner Portal, Content and Collaboration – Opening Session
Mon, Apr 29th 2013 10:17a Jonathan Distad Live blogging from the Gartner summit in San Diego, CA
Engaging at the nexus of Social, Mobile, Information and Cloud. Innovation supports a new reality.
The threat to China is the 3D printer and the reality is innovation is around us that are trivial and some that are game changing. They need to be in the context of our lives. Disruption is around us. We have to react to the disruptions. We need to apply disruptions in a positive way. Don’t be a deer in headlight when it comes [read] Keywords: collaboration
Salesforce: Customer Company – Chicago
Thu, Apr 18th 2013 9:16a Jonathan Distad McCormick Place – Chicago
Waiting for Marc to hit the stage in this ‘intimate’ town hall here is Chicago. A client of ours, Cars.com, is talking about how they use Salesforce to help sell and crunch data:
Adding value to the data through customizing reporting back from the dealer giving a better experience for the consumer.
“we love chatter” – it is THE tool that makes work better. Onboarding has never been more fun that using Chatter.
Every person at t [read] Keywords: