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Latest 7 Posts
Can Being Happier Help Your Work and Life in General?
Tue, May 24th 2016 57
How to Become a Customer Obsessed CIO #STLG2I
Tue, May 24th 2016 72
Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 64
Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 20
Digital Transformation: Crafting a Vision for Change
Wed, May 11th 2016 15
Vision Best Practices with Digital Transformation
Thu, May 5th 2016 17
A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 17
Top 10
How to Become a Customer Obsessed CIO #STLG2I
Tue, May 24th 2016 72
Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 64
Can Being Happier Help Your Work and Life in General?
Tue, May 24th 2016 57
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 21
Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 20
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 18
Brands Must Move to Digital Experience
Wed, Apr 20th 2016 17
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 17
A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 17
Vision Best Practices with Digital Transformation
Thu, May 5th 2016 17




Recent Blog Posts
57
Can Being Happier Help Your Work and Life in General?
Tue, May 24th 2016 9:30p   Chuck Bach
I recently attended the opening session of Association of Change Management Professionals (ACMP) yearly conference and was immediately drawn to keynote speaker John Achor’s thoughts on “The Happiness Advantage” and how positive thought can not only make you happier, but can provide a myriad of other positive impacts in your life. Not only can it have an impact on your life, the “ripple effect” of your happiness impacts everyone around you as well. I think the first mistake that people
72
How to Become a Customer Obsessed CIO #STLG2I
Tue, May 24th 2016 12:49p   Mariana Huber
David Meyer, VP and CIO of Graybar, sat down with Perficient’s Managing Principal for Strategic Advisors Mike Porter to discuss customer centric IT trends inspired from Forrester’s 2016 predictions, “With digital now reaching deeper into the domain of business operations and products, 2016 will be the tipping point where a new breed of Customer-Obsessed CIO becomes the norm.”  This fireside chat, held during the Gateway to Innovation conference, focused primarily on how to leverage tec
64
Infographic: 5 Customer Experience Trends You Need To Know
Thu, May 19th 2016 9:29a   Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. For more and more organizations, digital transformation is the process that drives customer experience advancement. Digital transformation is a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and to ensure the business is attuned to its m
20
Digital Transformation: Understanding Where You Are
Thu, May 12th 2016 2:04p   Kate Tuttle
Digital transformations are journeys, not destinations. Adopting a means of modernizing the systems used to create, deliver and sustain meaningful customer experiences, and at the same time ensuring the company is attuned to its most digitally savvy customers, takes time and determination. A clear digital vision shows everyone in the company the path toward constant revitalization and renewal. The path has two levels: one populated by companies that choose to pursue excellent customer experience
15
Digital Transformation: Crafting a Vision for Change
Wed, May 11th 2016 9:40a   Kate Tuttle
Digital experiences change expectations among business customers. Companies see this and strive to do something different, something unique to retain and gain those customers. But where should they start? What must companies do different to meet those changing expectations? Simply put, they must create products and services that have value. Meeting customer expectations gives a company’s products more value. However, companies must be aware – from the top down – how to create that value, a
17
Vision Best Practices with Digital Transformation
Thu, May 5th 2016 10:21a   Michael Porter
Vision comes up a lot and I’ve had many chances over the years to work with companies in defining their digital vision.  There are a variety of ways to go about it but regardless of what tools you may use, here are a few things I would suggest: 1. Align Your Digital Vision to Company Strategy Every company should have a strategy.  It should have a niche and a way in which it intends to compete. Company executives usually set and communicate the strategy although you’d be surprised
17
A Fireside Chat with a Customer Obsessed CIO
Tue, May 3rd 2016 12:19p   Mariana Huber
Join Perficient and Graybar for a fireside chat at the 2016 Gateway to Innovation Conference in St. Louis on: Wednesday, May 11, 2016 | 10:45 Breakout Session | Room 240, 2nd Floor America’s Center Convention Complex | America’s Ballroom, 220 Complex – 2nd Floor 701 Convention Plaza, St. Louis, MO 63101 Graybar CIO David Meyer and Mike Porter will be discussing customer centric IT Trends inspired from Forrester’s 2016 Predictions, “With digital now reaching deeper int
21
Infographic: 9 Steps for Digital Transformation Success
Sun, May 1st 2016 8:00p   Kate Tuttle
Trends analyst Altimeter defines digital transformation as “the realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touch point in the customer experience lifecycle.” Note that this lifecycle encompasses the entire progression of customer interaction, from consideration of a product through its purchase and use on through the maintenance of loyalty surrounding that product. Simply put, business success in a digital age re
17
What Tools Are In Your Marketing Wallet?
Fri, Apr 29th 2016 3:00p   Kate Tuttle
My colleague, Beth Martin, Marketing Director, Digital Platform Solutions at Perficient recently wrote a blog post called What’s in Your Marketing Wallet? In her post she talked about the evolving role of marketers and how the marketing landscape is changing. As marketers we are no longer just the creatives with the catchy headline … we need to be the strategists, creatives, writers, technologists and data scientists to be at the forefront of customer engagement.  We need to be sav
18
Digital Transformation and The Impact of Customer Experience
Fri, Apr 22nd 2016 7:44a   Kate Tuttle
Customer experience, or CX, is the sum of all interactions a customer can have with a brand. The sum of these interactions shapes your brand and can decide the fate of your business. What a customer thinks of a brand becomes the overall brand perception and trumps the company’s view of itself. Josh Bernoff of Forrester Research described it this way: “More than any other factor, customer experiences determine whether companies thrive and profit, or struggle and fade.” The result is that CX




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