||The business value of social collaboration software
In preparing for today's debut GROUP Talk Webcast on Lotus
Connections & Quickr, I did a lot of research about the value of
"Social Collaboration" in a business setting. The concept is
essentially what happens when social networking concepts are applied to
getting tasks done in a business setting.Just a few of the areas where
social collaboration can add value to a business include:
- Knowledge Capture & Discovery:
That is, as social interactions occur, they are being retained in a
searchable repository, so that others can learn from it at a later time
regardless of whether the individuals involved in the interaction are
still with the organization.
- Information is organically dated, cataloged, and linked:
Rather that documents sitting on a file server following some
predefined hierarchy not connected to anything else (and often
duplicated), social collaboration features such as tagging, integrated
version control, links to author profiles, and integration with
communities make the information able to be more easily located,
managed without formal structure, related to similar content, and
validated. This leads to "knowledge accidents" that can dramatically
improve a person's contribution to the organization.
- Faster research = reduced time to market: Social
collaboration allows anyone anywhere in the network to share ideas and
get feedback from sources they may not even know, but nevertheless have
value to add. In addition, people see each other's feedback and can
reaffirm, contradict, or expand upon it. This sort of rapid feedback
from various parts of the organization can speed decision making and
reduce the time to perfect the idea, thus making the organization more
agile and competitive.
Employee self service = double payback: When a person shares
their expertise and others can find it, then that person has just
significantly expanded their value to the organization, because that
information can not only be used when the author is not readily
available, but the author does not have to be interrupted to repeatedly
answer the same questions.
Internal talent to becomes more visible: By sharing their ideas
and expertise, individuals not only benefit the business, but can also
be more easily identified as potential subject matter experts in areas
that the organization may not have been leveraging, thus providing
increased job security and opportunity for advancement.
- Develop Relationships: As people interact on a social network, they will form
strong relationships through common interests. These relationships
improve those individuals' efficiency in working with each other to
accomplish organizational goals.
These are just a few of the
benefits of implementing a social collaboration solution, such as
Quickr/Connections in a business setting. For more on this subject, you
can download the presentation and webcast replay at http://quickr.gbs.com/files
, or watch the replay stream at http://think.gbs.com/GROUPTalk1.php
(be sure your volume is on).
May 05, 2010
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