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The State of Community Management 2015
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The Community RoundtableIn my line of work as a collaboration and community strategist, one of the key milestones each year is the early summer publication of the State of Community Management report by the The Community Roundtable group.  It tends to provide accurate measurement of the progress of online communities within organisations around the world, as well as offering terrific insight in terms of how one’s own customers and projects compare to the both the average and the very best communities elsewhere.

If you haven’t come across the The Community Roundtable before, you should really should read up on them and their activities. Founded by Rachel Happe and Jim Storre, they’ve been leading the way on research and analysis of online communities for a long time now:

In 2009, we noticed the adoption of social tools and technologies begin to skyrocket, but there was no corresponding attention being paid to community management. Our collective background in business operations and technology (Rachel) and community strategy and management (Jim) set off warning bells. We knew the use of social technologies would open a pandora’s box of implications and challenges for organizations. There were a few early community practitioners who understood what it would take to be successful and we knew that their tacit understanding would be critical to capture and share if the social media, community and social business disciplines were to grow. The Community Roundtable was our answer to this need.

Amongst other efforts such as salary surveys and maturity models, the The Community Roundtable publish the State of Community Management report on an annual basis.  The 2015 version was released a couple of weeks ago:

We are particularly pleased this year to be able to break down the markers of community management maturity into maturity stages, which allows you to see more detail about what initiatives are most prevalent in each stage of a community’s lifecycle. This data helps considerably in building community roadmaps and providing stakeholders with data that supports it. Other new analysis features this year include:

  • Reporting on ‘inactive’ populations in our engagement profile – critical for putting the other engagement categories into context.
  • Discussion of some of our ‘data dilemmas’ as we analyzed the data, which will give you some insight into areas of the research that are still immature or non-standard.

Ultimately our goal with this research is to provide data that helps you:

  • Plan and develop a roadmap
  • Prioritize resources effectively
  • Educate stakeholders
  • Increase your credibility
  • Demonstrating your value as a community professional

This year’s research is as interesting and insightful as usual.  I’ve been working through the key findings and recommendations this week, and have been delighted to see how closely the research aligns with Jive’s existing strategy and methodologies.  However, there’s a huge amount of great content in the report, presentation and recording, am so I’m still digesting what changes I’ll make to my own recommendations as a result of this year’s info.

If you’re interested in finding out more, here’s what you need:

If you’re either a community manager yourself, or else consult on topics in this area, I really do see this research as being an essential part of your arsenal. I couldn’t recommend it more highly.

Author information

Stuart McIntyre

Stuart McIntyre is a Senior Strategist at Jive Software. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!



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Jun 23, 2015
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Recent Blog Posts
255
Tools as a catalyst for culture change (in IBM)
Mon, Apr 17th 2017 9:21a   Stuart McIntyre
A fascinating article by Bill Higgins, the IBM Distinguished Engineer that lead a major project to revolutionise the company’s approach to product development: When our CEO Ginni Rometty hired Jeff Smith as IBM’s CIO, with the mandate to help IBM achieve better business and technical agility, I proposed to Jeff that we provide the entire company with a great continuous delivery toolchain that fostered radical collaboration across disciplines. Jeff agreed and for the past two and a half yea
100
Tools as a catalyst for culture change (in IBM)Tools as a catalyst for culture change (in IBM)
Mon, Apr 17th 2017 8:44a   Stuart McIntyre
A fascinating article by Bill Higgins, the IBM Distinguished Engineer that lead a major project to revolutionise the company’s approach to product development: When our CEO Ginni Rometty hired Jeff Smith as IBM’s CIO, with the mandate to help IBM achieve better business and technical agility, I proposed to Jeff that we provide the entire company with a great continuous delivery toolchain that fostered radical collaboration across disciplines. Jeff agreed and for the past two and a half yea
82
Two very interesting new partnerships in the IBM Connections spaceTwo very interesting new partnerships in the IBM Connections space
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
Firstly, two extremely well-respected IBM ISVs are forming a strategic alliance: Specialists from all over the world are preparing themselves for Social Connections 10 – the core event for the IBM Connections community. So did Infoware and panagenda, both sponsors at the event, and formed a strategic alliance to jointly market both parties solutions. The solutions Infoware DomainPatrol Social for content and user management and panagenda ConnectionsExpert for monitoring, adoption and analytic
89
CGATE – an easy-to-use front end for IBM ConnectionsCGATE – an easy-to-use front end for IBM Connections
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
Interesting release from Swedish ISV, EGBS: CGATE is a delightful and easy to use front end for IBM Connections. It will be customized to your organization and your employees – no need to adapt your processes to the tool, or for your employees to learn a new vocabulary. The users will get started in no time, leveraging the power of collaboration without the need for extensive training or user adoption programs. All content is stored in IBM Connections, so there is no need for an additional sys
87
IBM Connections 6 is coming soon… So what is the killer enhancement?IBM Connections 6 is coming soon… So what is the killer enhancement?
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
Earlier this week IBM published a press release previewing the headline features of the upcoming new on-premises release of Connections: IBM today announced it is bringing new capabilities to enterprise social networks for a simpler collaboration across the workforce and employee onboarding experience. The latest version of IBM Connections also integrates with IBM Cloud Object Storage, providing companies an ability to scale their storage needs with their employee’s usage while improving st
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What not to miss at IBM Connect 2017: Connections PinkWhat not to miss at IBM Connect 2017: Connections Pink
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
IBM Connect 2017 takes place later this month in San Francisco, and the last-minute push to increase attendance is already underway.  I’m a big fan of the new venue, and the shift from Florida to California, and so really hope that the event is a huge success. One of the interesting aspects of the registration push has been the unveiling of some information that previously being kept relatively quiet – if not under NDA, certainly out of the limelight: IBM Connections provides the platform
89
T’was ten years ago… (Lotus Connections & Quickr)T’was ten years ago… (Lotus Connections & Quickr)
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
Unfortunately I’ve just missed the actual anniversary, but I thought it worth celebrating that this week marks a decade since the announcement (on 22nd January 2007) of two products that have had an immense impact on my working life, Lotus IBM Connections and Lotus Quickr. Lotusphere 2007 I was relatively late to the Lotusphere party, attending my first US-based event in 2004 after a couple of the European events. Therefore I never experienced the sell-out 10,000 attendee events pre 9/11. Ev
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Upcoming Open Mic: What Is New and What Is Coming with IBM Connections (19 April 2017)Upcoming Open Mic: What Is New and What Is Coming with IBM Connections (19 April 2017)
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
IBM Open Mic calls are always useful – the opportunity to ask questions directly of developers, engineers and product managers is never one to pass up. The next session scheduled focuses on IBM Connections, both the just-released version 6, and the planned re-architecture initiative known as ‘Pink’: IBM Connections provides the platform of social tools you need to transform your organization. IBM Connections enables you to reach your customers and partners faster, drive innovation, share
66
IBM Connections 6.0 Reviewer’s GuideIBM Connections 6.0 Reviewer’s Guide
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
The IBM Connections Reviewer’s Guide has always been a useful document, for both prospective and existing customers. It outlines the key features of the new release, particularly focusing on new features and enhancements, but also provides an excellent overview of the product as a whole. The Reviewer’s Guide for the latest release, 6.0, has just been published: With this latest 6.0 release, we continue to build on the strong capabilities of IBM Connections by adding new and relevant features
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IBM Connections 6.0 announced, generally available March 31stIBM Connections 6.0 announced, generally available March 31st
Sat, Apr 15th 2017 7:10a   Stuart McIntyre
They told us at Connect that IBM Connections 6.0 would be made available in Q1, and here’s the announcement that they’ll be sneaking it across the line on the 31st March… Connections V6.0 adds new capabilities for creating and customizing engaging Communities, and offers users increased flexibility in syncing and managing their online and offline Files folders. Updates: Community customization capabilities can help to make a Community more useful and engaging for the Community members. D




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