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The State of Community Management 2015
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The Community RoundtableIn my line of work as a collaboration and community strategist, one of the key milestones each year is the early summer publication of the State of Community Management report by the The Community Roundtable group.  It tends to provide accurate measurement of the progress of online communities within organisations around the world, as well as offering terrific insight in terms of how one’s own customers and projects compare to the both the average and the very best communities elsewhere.

If you haven’t come across the The Community Roundtable before, you should really should read up on them and their activities. Founded by Rachel Happe and Jim Storre, they’ve been leading the way on research and analysis of online communities for a long time now:

In 2009, we noticed the adoption of social tools and technologies begin to skyrocket, but there was no corresponding attention being paid to community management. Our collective background in business operations and technology (Rachel) and community strategy and management (Jim) set off warning bells. We knew the use of social technologies would open a pandora’s box of implications and challenges for organizations. There were a few early community practitioners who understood what it would take to be successful and we knew that their tacit understanding would be critical to capture and share if the social media, community and social business disciplines were to grow. The Community Roundtable was our answer to this need.

Amongst other efforts such as salary surveys and maturity models, the The Community Roundtable publish the State of Community Management report on an annual basis.  The 2015 version was released a couple of weeks ago:

We are particularly pleased this year to be able to break down the markers of community management maturity into maturity stages, which allows you to see more detail about what initiatives are most prevalent in each stage of a community’s lifecycle. This data helps considerably in building community roadmaps and providing stakeholders with data that supports it. Other new analysis features this year include:

  • Reporting on ‘inactive’ populations in our engagement profile – critical for putting the other engagement categories into context.
  • Discussion of some of our ‘data dilemmas’ as we analyzed the data, which will give you some insight into areas of the research that are still immature or non-standard.

Ultimately our goal with this research is to provide data that helps you:

  • Plan and develop a roadmap
  • Prioritize resources effectively
  • Educate stakeholders
  • Increase your credibility
  • Demonstrating your value as a community professional

This year’s research is as interesting and insightful as usual.  I’ve been working through the key findings and recommendations this week, and have been delighted to see how closely the research aligns with Jive’s existing strategy and methodologies.  However, there’s a huge amount of great content in the report, presentation and recording, am so I’m still digesting what changes I’ll make to my own recommendations as a result of this year’s info.

If you’re interested in finding out more, here’s what you need:

If you’re either a community manager yourself, or else consult on topics in this area, I really do see this research as being an essential part of your arsenal. I couldn’t recommend it more highly.

Author information

Stuart McIntyre

Stuart McIntyre is a Senior Strategist at Jive Software. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!



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Jun 23, 2015
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Recent Blog Posts
36
IBM Connections 6 is coming soon… So what is the killer enhancement?
Wed, Mar 15th 2017 10:20a   Stuart McIntyre
Earlier this week IBM published a press release previewing the headline features of the upcoming new on-premises release of Connections: IBM today announced it is bringing new capabilities to enterprise social networks for a simpler collaboration across the workforce and employee onboarding experience. The latest version of IBM Connections also integrates with IBM Cloud Object Storage, providing companies an ability to scale their storage needs with their employee’s usage while improving st
27
IBM extends Sametime support to 2021. What next for IBM in the UC space?
Tue, Mar 14th 2017 11:59a   Stuart McIntyre
IBM Sametime is a robust communications offering designed to accelerate your social business by driving faster decisions, with more complete information powered by the business experts in your organization. The suite of tools in Sametime helps unlock the value in your underutilized communications systems by integrating them into a more intuitive system. Sametime tools and services can be accessed from within the applications and business processes that you use every day. Support for Sametime V9.
7
Genius
Mon, Mar 6th 2017 10:58a   Stuart McIntyre
This concept was mentioned in a WSJ article on the nature of Internet Trolls: A site published by the Norwegian public broadcaster NRK just rolled out a system that gives readers a brief multiple-choice quiz about the contents of an article—proving they really read it—before allowing them to comment. Reading more on the idea, I really think that NRK are onto something: The goal is to ensure that the commenters have actually read the story before they discuss it. “We thought we should do
7
Conspiracy theories, courtesy of Google Home
Mon, Mar 6th 2017 10:36a   Stuart McIntyre
https://twitter.com/ruskin147/status/838445095410106368/video/1 This kind of (accidental?) misinformation is going to be become an ever increasing issue as intelligent assistants become more deeply embedded into our lives. Worrying…
8
Engage 2017 abstract submission closes today
Tue, Feb 28th 2017 3:51p   Stuart McIntyre
Engage 2017 is about 2 months away. Monday-Tuesday, 8 – 9 May, 2017, at the Elisabeth Center Antwerp, Belgium. A brand new conference center, in an historic frame. In the city center, next to the 19th century Zoo and the stunning Antwerp Central train station. Our target is to have more attendees than the 425 attendees we had last time. Close to 80 sessions in 5 tracks: Business & Strategy, Development, Administration & Deployment, Emerging Technologies and for the first time: B
12
Ghost Browser – the Productivity Browser for Tech Pros
Thu, Feb 2nd 2017 8:50a   Stuart McIntyre
You may already be aware of Ghost Browser, my apologies if so. However, I’ve lost count of the number of advanced users that I’ve met in the past month or so that haven’t seen it yet, but who would benefit significantly from its features: Put simply, Ghost Browser allows you to have multiple authenticated sessions open to the same site simultaneously, with each session having its own cookie jar, isolated from other sessions. This allows users such as web developers, testers,
8
Slack takes aim at the corporate sector with Enterprise Grid, names IBM as one of the launch customers
Wed, Feb 1st 2017 2:58p   Stuart McIntyre
TechCrunch yesterday reported on Slack’s plans to unveil an enterprise version of it’s service: Slack, the business app that lets teams of users communicate, share files from other services, and work on them with each other, has taken off like wildfire since launching three years ago, with 5 million daily users, 1.5 million of them paying today. Now, Slack is embarking on the next step in its ambition to be the go-to platform for all workplace collaboration, no matter how big
5
What not to miss at IBM Connect 2017: Connections Pink
Wed, Feb 1st 2017 11:22a   Stuart McIntyre
IBM Connect 2017 takes place later this month in San Francisco, and the last-minute push to increase attendance is already underway.  I’m a big fan of the new venue, and the shift from Florida to California, and so really hope that the event is a huge success. One of the interesting aspects of the registration push has been the unveiling of some information that previously being kept relatively quiet – if not under NDA, certainly out of the limelight: IBM Connections provides the p
8
Dropbox Paper: Grow bigger, brighter ideas
Mon, Jan 30th 2017 8:08p   Stuart McIntyre
Dropbox announced that they are rolling their Paper collaborative content creation platform out on a global basis today: More than a doc, Dropbox Paper is a flexible workspace that brings people and ideas together. Paper supports all phases of the creative process – from start to finish: A connected space to create and ideate together Teams find flow together in Paper, where everyone can contribute to growing better ideas in a beautiful, flexible workspace. Review and revise work in a
7
T’was ten years ago… (Lotus Connections & Quickr)
Fri, Jan 27th 2017 3:11p   Stuart McIntyre
Unfortunately I’ve just missed the actual anniversary, but I thought it worth celebrating that this week marks a decade since the announcement (on 22nd January 2007) of two products that have had an immense impact on my working life, Lotus IBM Connections and Lotus Quickr. Lotusphere 2007 I was relatively late to the Lotusphere party, attending my first US-based event in 2004 after a couple of the European events. Therefore I never experienced the sell-out 10,000 attendee events pre 9/11




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