Yesterday, I attended a conference in Auckland, New Zealand in which references were made regarding the amount of money which tourists will spend in New Zealand during the world cup. A figure of $300 million was floated, a figure that will be divided at the whim of the tourist. As expected, there are a number of shops, services organizations and tourism associated organizations who would like to cash in on as much of the tourist dollar as possible.
In my view, the biggest obstacle is that, unless you are an international brand, none of the tourists will know you. Hence, companies will go to great lengths to market themselves in reactive ways. A flurry of twitter and Facebook accounts will be created as people attempt to make use of easy to reach, mobile markets. However, without a sound strategy, this will surely serve to become a distraction rather than a success.
A lot of businesses are hoping for what I call the “magic tweet”. That single sentence posted on twitter which will go viral and turn the business into an overnight success. I don’t mean to spoil the party, but, I think that your chances of winning lotto would be far greater. Let’s face it, how many organizations do you know of who are doing really well through the use of social networks?
One of the best things that can happen to a business is to have a lot of people talking about them. Some companies go to extreme measures to get this to happen. However, this is something which is possible through the use of Social Media. The more that people are talking about you on twitter and Facebook, the quicker people will know who you are and what you have to offer.
Over the past few days, I have been talking to businesses about integrating social media with their websites. This is not just about having a button to follow you on twitter, but it is about creating a community experience with your online store for your users to feed their activity on your site back to their social networks. For instance, if they purchase something on your site, then a message could be placed on their Facebook profile about what they just acquired through your site.
Basically, to take advantage of the powerful platform provided by social networks, you need to have people talking about interaction with your business on a regular basis. This is something that I talk to businesses about everyday, it makes sense and is not hard to achieve.
Insider tip: It’s not social if your the’re not talking about you
Sat, Apr 28th 2012 10:24p Vaughan Rivett Let’s not forget, by nature people are social. Generally speaking, this is part of the human DNA. In turn this means that people are sharing. They like to share what they’ve been doing, their opinions and their thoughts. Not only that but they also like to be heard.
Have you ever stopped to think about what people are saying about your brand? Now, I know a number of you will be thinking about the results of your last customer survey. You know the one I mean, the one wher [read] Keywords: apple
Turning customers into Brand Advocates
Mon, Apr 23rd 2012 3:11a Vaughan Rivett It’s one thing to have customers, and loyal customers, at that. But, what does it take to turn a customer into a “Brand Advocate”. This type of person is someone who will tell others about your brand with passion. In fact, they will most likely tell the world through the use of Social Media. There are three key components that need to be considered to transform customers into Brand Advocates:
Company culture is the for [read] Keywords: facebook
I really don’t think you understand who I am – I am Social
Thu, Apr 19th 2012 2:44p Vaughan Rivett The other day I went to the supermarket to pick up a few food items (how many blog posts have I written lately which involve food?). I found a product which I liked the look of and saw that it had been reduced from $8.00 to about $5.00. As a result I decided to take two while taking advantage of the offer.
I went to the counter to pay for the goods expecting a total of $10.00. However, the cashier said that it came to $16.00. I questioned this and pointed out that there was a “Red-la [read] Keywords: facebook
Forecourt attendant ‘gets’ social business
Wed, Apr 18th 2012 2:36p Vaughan Rivett Today I visited a petrol station to put fuel into my somewhat thirsty car. It was the Sommerville station here in Aucland, New Zealand. I did the normal thing and filled up my tank and went to pay for the fuel before leaving. I was wearing a polo shirt with the slogan “Get Social. Do Business” printed on it.
The service station attendant read the slogan aloud and smiled. He looked at me and said “You can’t do business if you’re not social”. I doubt t [read] Keywords: facebook
Ever made “Social” eggs? – A how to guide to using videos for Social Business
Mon, Apr 16th 2012 3:00a Vaughan Rivett Have you ever heard how to cook a “Social” egg? Now I know that this has got you thinking, sounds a bit crazy maybe? Lately, I have been a home, by myself, with my wife and kids overseas (except for one). During this time I’ve had to cook my own meals. Past history would suggest that I should not be in the kitchen, in-fact, my wife usually sends me out to the BBQ to cook.
I decided that I would be adventurous and learn to cook a poached egg. I got out my iPad and sea [read] Keywords: blogging
Reducing staff attrition rates through connected and engaged employees
Sun, Apr 8th 2012 10:40p Vaughan Rivett I’ve been reading a blog which is written by Flora, who has recently taken on a role as a Human Resources Adviser at a woman’s clothing chain, with stores all around New Zealand, Funky Town. Last Wednesday, she published a blog article entitled “Too much turnover“. She outlined some of the issues she faced with a turnover rate of up to 40%. A lot of this being driven by the use of casual and part time staff.
I’m not sure that this percentage can be looked at b [read] Keywords: facebook