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Latest 7 Posts
Video: “More and more businesses a looking for input on the next big innovation” – Heidi Ambler
Mon, Apr 30th 2012 140
The top 10 things you never want to do with Social Media – avoid like the plague
Mon, Apr 30th 2012 104
Insider tip: It’s not social if your the’re not talking about you
Sat, Apr 28th 2012 96
Business Gets Social – Roadshow – Coming to New Zealand
Mon, Apr 23rd 2012 125
Turning customers into Brand Advocates
Mon, Apr 23rd 2012 94
I really don’t think you understand who I am – I am Social
Thu, Apr 19th 2012 100
Forecourt attendant ‘gets’ social business
Wed, Apr 18th 2012 94
Top 10
Video: “More and more businesses a looking for input on the next big innovation” – Heidi Ambler
Mon, Apr 30th 2012 140
Business Gets Social – Roadshow – Coming to New Zealand
Mon, Apr 23rd 2012 125
The top 10 things you never want to do with Social Media – avoid like the plague
Mon, Apr 30th 2012 104
I really don’t think you understand who I am – I am Social
Thu, Apr 19th 2012 100
Insider tip: It’s not social if your the’re not talking about you
Sat, Apr 28th 2012 96
Forecourt attendant ‘gets’ social business
Wed, Apr 18th 2012 94
Turning customers into Brand Advocates
Mon, Apr 23rd 2012 94
Video: How kids can go from a boring night in to a great night out with moments through Social Media
Fri, Mar 30th 2012 75
Industry Analyst says a customer moved from Lotus Notes to Gmail because Lotus Notes has a crap UI
Tue, Apr 3rd 2012 74
A lesson learnt from a not so “Social Business”
Mon, Mar 19th 2012 72


Will the magic tweet get Rugby World Cup tourists to buy from your shop duing cup session
Vaughan Rivett    

Yesterday, I attended a conference in Auckland, New Zealand in which references were made regarding the amount of money which tourists will spend in New Zealand during the world  cup.  A figure of $300 million was floated, a figure that will be divided at the whim of the tourist.  As expected, there are a number of shops, services organizations and tourism associated organizations who would like to cash in on as much of the tourist dollar as possible.

In my view, the biggest obstacle is that, unless you are an international brand, none of the tourists will know you.  Hence, companies will go to great lengths to market themselves in reactive ways.  A flurry of twitter and Facebook accounts will be created as people attempt to make use of easy to reach, mobile markets.  However, without a sound strategy, this will surely serve to become a distraction rather than a success.

A lot of businesses are hoping for what I call the “magic tweet”.  That single sentence posted on twitter which will go viral and turn the business into an overnight success.  I don’t mean to spoil the party, but, I think that your chances of winning lotto would be far greater.  Let’s face it, how many organizations do you know of who are doing really well through the use of social networks?

One of the best things that can happen to a business is to have a lot of people talking about them.  Some companies go to extreme measures to get this to happen.  However, this is something which is possible through the use of Social Media.  The more that people are talking about you on twitter and Facebook, the quicker people will know who you are and what you have to offer.

Over the past few days, I have been talking to businesses about integrating social media with their websites.  This is not just about having a button to follow you on twitter, but it is about creating a community experience with your online store for your users to feed their activity on your site back to their social networks.  For instance, if they purchase something on your site, then a message could be placed on their Facebook profile about what they just acquired through your site.

Basically,  to take advantage of the powerful platform provided by social networks, you need to have people talking about interaction with your business on a regular basis.  This is something that I talk to businesses about everyday, it makes sense and is not hard to achieve.




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http://vaughanrivett.co.nz/2011/07/13/will-the-magic-tweet-get-rugby-world-cup-tourists-to-buy-from-your-shop-duing-cup-session-rwc-rugby/
Jul 13, 2011
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Recent Blog Posts
140


Video: “More and more businesses a looking for input on the next big innovation” – Heidi Ambler
Mon, Apr 30th 2012 9:24p   Vaughan Rivett
In this video, Heidi Ambler, IBM’s Director for Social Software Project Management quite simply lays out what it mans to be a Social Business.  Enabling businesses to harness the power of people. [read] Keywords: ibm facebook social software twitter
104


The top 10 things you never want to do with Social Media – avoid like the plague
Mon, Apr 30th 2012 3:11a   Vaughan Rivett
You’ve heard it said before, what you put on the web, stays forever!  But how many people really heed this sort of advice?  I have been trolling through the internet in my research for the top 10 things that you NEVER want to do with Social Media.  I bet you’re already doing some of these things. 1. Don’t use text speak or other unnatural conversation I’m sorry, but text speak makes you look dumb.  If people cannot work out what you’re saying without too much ef [read] Keywords: applications email facebook profile twitter
96


Insider tip: It’s not social if your the’re not talking about you
Sat, Apr 28th 2012 10:24p   Vaughan Rivett
Let’s not forget, by nature people are social.  Generally speaking, this is part of the human DNA.  In turn this means that people are sharing.  They like to share what they’ve been doing, their opinions and their thoughts.  Not only that but they also like to be heard. Have you ever stopped to think about what people are saying about your brand?  Now, I know a number of you will be thinking about the results of your last customer survey.  You know the one I mean, the one wher [read] Keywords: apple blogging facebook google iphone twitter
125


Business Gets Social – Roadshow – Coming to New Zealand
Mon, Apr 23rd 2012 4:44p   Vaughan Rivett
IT directors, managers and technical professionals can get the tools, tips and tricks needed to implement and use IBM’s industry-leading social, mobile and cloud solutions to build a nimble, innovative culture… enable collaboration between distributed teams… and beyond. Attend this event and receive a technical update from the local IBM® experts on the recent Lotusphere® 2012 event held in Orlando USA. The event includes key updates and demonstrations on the latest social collab [read] Keywords: collaboration ibm lotusphere noteslotus facebook mobile twitter
94


Turning customers into Brand Advocates
Mon, Apr 23rd 2012 3:11a   Vaughan Rivett
It’s one thing to have customers, and loyal customers, at that.  But, what does it take to turn a customer into a “Brand Advocate”.  This type of person is someone who will tell others about your brand with passion.  In fact, they will most likely tell the world through the use of Social Media.  There are three key components that need to be considered to transform customers into Brand Advocates: Company Culture Engagement Exceptional Experience Company culture is the for [read] Keywords: facebook google twitter
100


I really don’t think you understand who I am – I am Social
Thu, Apr 19th 2012 2:44p   Vaughan Rivett
The other day I went to the supermarket to pick up a few food items (how many blog posts have I written lately which involve food?). I found a product which I liked the look of and saw that it had been reduced from $8.00 to about $5.00.  As a result I decided to take two while taking advantage of the offer. I went to the counter to pay for the goods expecting a total of $10.00.  However, the cashier said that it came to $16.00.  I questioned this and pointed out that there was a “Red-la [read] Keywords: facebook twitter
94


Forecourt attendant ‘gets’ social business
Wed, Apr 18th 2012 2:36p   Vaughan Rivett
Today I visited a petrol station to put fuel into my somewhat thirsty car.  It was the Sommerville station here in Aucland, New Zealand.  I did the normal thing and filled up my tank and went to pay for the fuel before leaving.  I was wearing a polo shirt with the slogan “Get Social. Do Business” printed on it. The service station attendant read the slogan aloud and smiled.  He looked at me and said “You can’t do business if you’re not social”.  I doubt t [read] Keywords: facebook twitter
59


Ever made “Social” eggs? – A how to guide to using videos for Social Business
Mon, Apr 16th 2012 3:00a   Vaughan Rivett
Have you ever heard how to cook a “Social” egg?  Now I know that this has got you thinking, sounds a bit crazy maybe?  Lately, I have been a home, by myself, with my wife and kids overseas (except for one).  During this time I’ve had to cook my own meals.  Past history would suggest that I should not be in the kitchen, in-fact, my wife usually sends me out to the BBQ to cook. I decided that I would be adventurous and learn to cook a poached egg.  I got out my iPad and sea [read] Keywords: blogging facebook twitter




69


Reducing staff attrition rates through connected and engaged employees
Sun, Apr 8th 2012 10:40p   Vaughan Rivett
I’ve been reading a blog which is written by Flora, who has recently taken on a role as a Human Resources Adviser at a woman’s clothing chain, with stores all around New Zealand, Funky Town.  Last Wednesday, she published a blog article entitled “Too much turnover“.  She outlined some of the issues she faced with a turnover rate of up to 40%.  A lot of this being driven by the use of casual and part time staff. I’m not sure that this percentage can be looked at b [read] Keywords: facebook twitter
74


Industry Analyst says a customer moved from Lotus Notes to Gmail because Lotus Notes has a crap UI
Tue, Apr 3rd 2012 3:46p   Vaughan Rivett
Yesterday, I was listening to an Industry Analyst talk about applications in the cloud.  He commented on how organisations are wanting something that is Faster, Easier and the other word escapes me for now. During his presentation he made the comment which went something like “the customer moved to Google Mail from the crap Lotus Notes interface”.  As I am not trying to incite violence, I’m not going to name this person.  Unfortunately, I am unable to go into too much more [read] Keywords: lotus notes noteslotus applications email exchange exchange facebook google interface microsoft outlook twitter




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