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Latest 7 Posts
Multi/Omni-channel Customer Engagements with IBM Marketing Cloud
Tue, Jun 2nd 2015 12
IBM Silverpop Mobile Connect
Thu, Apr 9th 2015 13
[Mobile Push] Custom Push Notification on Android with xtify
Thu, Feb 26th 2015 23
IBM Interact Omni-channel Message Orchestrator
Wed, Feb 4th 2015 16
Social Listening with Node-RED & IBM Silverpop
Fri, Jan 2nd 2015 12
Klout & Node-RED...
Fri, Jan 2nd 2015 8
OpenWeather & Node-RED
Fri, Jan 2nd 2015 12
Top 10
[Mobile Push] Custom Push Notification on Android with xtify
Thu, Feb 26th 2015 23
Twitter, IBM Bluemix, Watson & Interact
Wed, Nov 5th 2014 16
IBM Interact Omni-channel Message Orchestrator
Wed, Feb 4th 2015 16
IBM Mobile Push Notification plugin for Google Chrome
Wed, Nov 19th 2014 15
IBM Silverpop Mobile Connect
Thu, Apr 9th 2015 13
IBM Interact & IBM Silverpop
Mon, Nov 24th 2014 12
OpenWeather & Node-RED
Fri, Jan 2nd 2015 12
Social Listening with Node-RED & IBM Silverpop
Fri, Jan 2nd 2015 12
Multi/Omni-channel Customer Engagements with IBM Marketing Cloud
Tue, Jun 2nd 2015 12
Node-RED, IBM Mobile Push Notification (Xtify) & Bluemix
Tue, Nov 18th 2014 10




Recent Blog Posts
12
Multi/Omni-channel Customer Engagements with IBM Marketing Cloud
Tue, Jun 2nd 2015 8:34a   Vincent Perrin
According to me, customer engagement through Digital Channels (email, sms, mobile push, web..) have to be unified, integrated and consistent. IBM Marketing Cloud (powered by Silveprop) provides effective way to interact with customers, prospect or partners via different channels via an unified User Experience and Interface. (multi-channel), but also to start a journey on one channel and based on customer behavior, reaction, preferences to switch to a way other channels. For example, through the
13
IBM Silverpop Mobile Connect
Thu, Apr 9th 2015 5:46p   Vincent Perrin
IBM Silverpop Mobile Connect allows marketers to send relevant notifications at the right time that target the right customers, based on their profile, behavior, and past mobile interactions. In addition to Silverpop Engage communication channels (email & SMS), you can now create and send personalized and interactive simple mobile push notifications to customers’ iOS and Android mobile devices. The tighter integration in Silverpop UX allows you to reuse your existing segmentation to targe
23
[Mobile Push] Custom Push Notification on Android with xtify
Thu, Feb 26th 2015 10:49a   Vincent Perrin
By default, via an Android app you will receive simple and rich notification. But, can we do better, user-friendly, more interactive notification with xtify? YES, Android provides us that capabilities with expandable notification, allowing you to display larger text, picture but also supports optional actions that are displayed at the bottom of the notification. The idea is to engage the mobile user, customer as soon as he receives the notification. For example for financial institution, to
16
IBM Interact Omni-channel Message Orchestrator
Wed, Feb 4th 2015 4:50a   Vincent Perrin
IBM delivered end of Q4 a new module for IBM Interact named Omni-channel Message Orchestrator.The Interact Omni-channel Message Orchestrator module (OMO) is a generic, re-usable module that transforms Interact into a cross-channel offer messaging system. The system is capable of delivering any Interact Offer through any outbound channel, regardless of the channel on which the inbound event occurs. Choose from a variety of already created outbound and inbound gateways or, roll your own. More deta
12
Social Listening with Node-RED & IBM Silverpop
Fri, Jan 2nd 2015 11:11a   Vincent Perrin
IBM Silverpop, Node-RED, Bluemix, System of Engagement, Social, Twitter, Mobile... What is the link between all of these words/solutions/concepts? Basically, systems of engagement refers to the transition from current enterprise systems designed around discrete pieces of information ("records") to systems which are more decentralized, incorporate technologies which encourage peer interactions, and which often leverage cloud technologies to provide the capabilities to enable those interactions.
8
Klout & Node-RED...
Fri, Jan 2nd 2015 11:11a   Vincent Perrin
To enrich the previous prototype "Social listening with Node-RED & Silverpop" based on a comment from @Bollaert, Benjamin, I have designed a new node to retrieve Klout score of a twitto. Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the conte
12
OpenWeather & Node-RED
Fri, Jan 2nd 2015 11:10a   Vincent Perrin
A new example of the easiness of Node-RED. I want to easily leverage an open API : OpenWeather to have access to weather forecast. So, I have designed a custom node leveraging the API, and that's it.My flow is very simple but I can easily reuse it for other flows.- Code of the flow: https://github.com/vperrinfr/node-RED/blob/master/Flows/OpenWeather.json- Code of the custom node: https://github.com/vperrinfr/node-RED/tree/master/Nodes/OpenWeatherMap
12
IBM Interact & IBM Silverpop
Mon, Nov 24th 2014 9:12a   Vincent Perrin
In a previous article (IBM Interact & Mobile Push Notification), I have illustrated how you can leverage IBM Mobile Push Notification service APIs to contextually send push notification on mobile from a web front-office application. I have now extended my front-office application to allow a customer advisor to send newsletter (promotion, new offering,...) leveraging IBM Silverpop APIs. IBM Silverpop is a digital marketing technology provider that offers email marketing and marketing automat
6
[REPLAY] Webinar : "Campagnes marketing multicanal et connaissance client avec la solution marketing en mode Cloud d'IBM"
Mon, Nov 24th 2014 8:12a   Vincent Perrin
Mardi dernier a eut lieu le webinar « Campagnes marketing multicanal et connaissance client avec la solution marketing en mode Cloud d'IBM ». Veuillez trouver ci-dessous le replay de ce webinar: Webinar IBM Silverpop Nov 2014 by frenchweb Grâce à Silverpop, la solution Cloud d'IBM dédiée à la la gestion de campagnes marketing multicanal et à la connaissance client, vous réalisez un gain opérationnel et financier significatif et de réelles innovations marketing pour : Créer et g
15
IBM Mobile Push Notification plugin for Google Chrome
Wed, Nov 19th 2014 7:12a   Vincent Perrin
I published this week an article illustrating the use of IBM Mobile Push Notification in Node-RED context (here). To do that, I leveraged its set of APIs. Open public APIs simplify cross-product integration to provide an end-to-end solution, but can also provide an easier, contextual solution: Using a solution in the context of my work, a way to use a service without switching from one app to another. I created a Google Chrome plugin allowing you to easily push notification of mobile app levera




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