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Apple Watch Edition
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Volker Weber    


When you buy an Apple Watch, you have to make one big decision: 38mm or 42mm. Rule of thumb: girls buy 38mm, boys 42. Having a bigger display is always helpful but you don't want the watch to be too big for your wrist. This one decision will set the size of your arm bands. Trust me, you will have a collection that lasts longer than one Watch. At the entry level you also have to decide whether you want LTE or not. It's an option. You can buy it but you don't have to use it right away. That's where you can stop spending. You have multiple choices for colors and bands, and many of them cost the same.

Since buyers want choice and vendors also like to charge as much as the buyer wants to spend, there are more expensive options. You can buy a steel case in two colors instead of the standard aluminium one. You can buy multiple leather bands or steel bands. As soon as you decide for a steel case, LTE becomes standard.

Beyond that we enter the luxury sector. With the original Watch Apple tried to sell a really expensive gold case, but customers were't too interested. Then they partnered with Hermès which contributed fancy leather bands and exclusive watch faces. This worked much better. And with Apple Watch Series 2 Apple introduced a white ceramic case and called it Watch Edition. Watch Edition Series 3 also comes in grey.


This is a Watch Edition 3 in white. I always liked to wear white bands on the original Stainless Steel Watch, and even on the space grey Series 2 aluminium watch. For Series 3 I wanted to go back to stainless steel, although I never made a scratch into the softer aluminium case. But then ... what the heck. Go all the way. Now it's white bands only. And it's very pretty. This is not the original band. It's the white Nike Sport band and it's by far my favorite band.

For those who don't know about Apple watches, Edition actually looks cheaper than Standless Steel. At first you might thing it's glossy plastic. Only if you look closer you understand it is ceramic. And it does not scratch. It is however a coating. And that means the case is slightly larger and so is the digital crown. It's not as ridged as the Steel one. And since the body itself is larger, the screen doesn't quite flow so smothly into the case. There is a noticeable ridge. I find it pretty because it adds a little extra shine to the white body but others may be disappointed.


With Edition you don't just get the Watch, a band and the 2m inductive charge cable. There is bedside charging dock which I like a lot more than I expected, an extra Lightning cable for the dock and a shorter 1m inductive charging cable for your travel. This is something that Apple could improve in the future. You need this special cable. Watch Series 3 does not charge on Qi chargers. Yes, I tried.

As I said, customers want choice. In the luxury segment I prefer Edition White over Grey and also over Hermès because I do not like leather bands. I prefer the Stainless Steel case over the black one. And at the entry level I find the space grey option nicer than gold or silver.

No matter what you prefer, it is always an Apple Watch, and they do the same things. And please, don't buy a Series 1.

Oct 06, 2017
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